Global marketing executive, advisor and educator in the AI era.
25+ years across creative agency and global corporate.
25+ years across creative agency and global corporate.
A centralised campaign and MarTech operation across 60+ markets. Translating C-suite intent into shippable capability. Leading the creative operations hub, orchestrating global campaigns, running the agency ecosystem, rolling out MarTech tools and owning the marketing performance framework.
Digital presence across 55 websites, 39 languages, 157 social channels, 68 paid ad accounts. Rebuilt the agency ecosystem with commission rate savings. Scaled AI-enabled localisation across 42 languages, with a 95% quality score and 14% cost saving. Shipped AI-powered creative operations that cut production cost by 70% and time by 50% (featured in the British Council customer story on TheBrief.ai).
Marketing Director, Turkey: a five-person team, IELTS positioned as market leader, paid marketing driving 20% of total sales, and brand awareness up 9%.
Regional Marketing Lead, Wider Europe: 18 markets, English Online launch (engagement up 150%, sales nearly doubled), and Study UK Virtual Fair (time-on-site doubled, bounce rate down 30 points, engagement up 12% year-on-year).
Group Brand Director roles at McCann Erickson and Lowe Worldwide. Brand work for Nestlé, Unilever, Ülker, MasterCard, and Coca-Cola. Strategic planning before that, with Algida, Beko, L'Oréal, Coca-Cola, MotoGP, and the Turkish Basketball League. Cross-sector exposure across FMCG, financial services, telco, and sports rights.
Middle East Technical University (METU), Ankara. Bachelor's, Business Administration. 1997 to 2001. High-Honor Graduate, GPA 3.71/4.00.
CIM AI in Marketing Programme, Generative AI Leader Certification (Google), HubSpot Marketing Hub Software, Digital Marketing Leadership (Google / Avado).
Fellow of the Chartered Institute of Marketing (FCIM), European Women on Boards (EWOB).
British Council customer story on TheBrief.ai (December 2022). Direct attributed quote on AI-powered creative automation outcomes: 1,000+ assets shipped across 7 languages, 70% reduction in design cost. Read the case study.
Harvard Kennedy School case study (Case #1911.0, 2010). Akbank: A Crisis Is a Terrible Thing to Waste (A). Documents the bank's strategic adaptation during the New Horizons Restructuring Programme, on which Meltem worked as management consultant. Read the case.
Translator. Turkish edition of Return on Customer (Peppers and Rogers, 2005), published as Kazandıran Müşteri by Rota Yayınları, 2008.
Turkish (native), English (full professional), German (limited working), Romanian (elementary).
Two boys at home. A passion for wellness. And a habit of taking good care of the world.
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